Top 3 Russian e-commerce players capture 34% of market

By bne IntelliNews November 18, 2021

In 1H21 three largest Russian e-commerce marketplaces Wildberries, AliExpress and Ozon controlled 34.3% of the market, which is 10 percentage points higher than for the same period of last year, RBC business portal reported citing the data of InfoLine Analytics. As of the end of 3Q21 the share of top three players expanded further to 36.5%.

The e-commerce market of goods sales is expected to reach RUB4 trillion ($55.1bn) in 2021 and more than double to RUB10.5 trillion by 2025, according to InfoLine.

As followed by bne IntelliNews, it was already suggested that the "big four" Russian e-commerce operators AliExpress Russia, Wildberries, Ozon and Beru are set to outgrow the market and face imminent market consolidation, while internet major Yandex is also emerging as highly competitive e-commerce contender.

In 2020 the three largest e-commerce marketplaces were Wildberries (RUB437bn), AliExpress Russia (RUB229bn) and Ozon Holdings (RUB197bn). In the meantime, InfoLine estimates that Ozon has already beaten AliExpress in 4Q20 in terms of turnover.

However, AliExpress is still the leader in terms of active audience, with 42.9mn users visiting the marketplace at least one a month (35mn for Ozon and 32mn for WildBerries).

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